https://erghard.com/en/journal Articles from the studio on Webflow, Shopify, SEO and digital strategy. en Fri, 28 Aug 2026 09:00:00 GMT https://erghard.com/og-default.jpg https://erghard.com/en/journal https://erghard.com/en/journal/copy-framework-for-landing-pages https://erghard.com/en/journal/copy-framework-for-landing-pages Fri, 28 Aug 2026 09:00:00 GMT Landing page copy A reusable copy framework for landing pages: message map, proof bank and modular sections per audience, campaign and keyword. https://erghard.com/en/journal/landing-page-copy-that-converts https://erghard.com/en/journal/landing-page-copy-that-converts Thu, 27 Aug 2026 09:00:00 GMT Landing page copy How to write landing page copy that converts: a strong headline, concrete proof, objections handled and one clear call to action. With example lines. https://erghard.com/en/journal/conversion-focused-ui-patterns https://erghard.com/en/journal/conversion-focused-ui-patterns Wed, 26 Aug 2026 09:00:00 GMT UX/UI design UI patterns that increase conversion: sticky CTAs, proof at the decision point, progressive forms and price clarity. Plus patterns worth avoiding. https://erghard.com/en/journal/ux-ui-design-for-b2b-websites https://erghard.com/en/journal/ux-ui-design-for-b2b-websites Mon, 24 Aug 2026 09:00:00 GMT UX/UI design Practical UX/UI principles for B2B websites: information hierarchy, proof, navigation and forms people actually complete. https://erghard.com/en/journal/shopify-store-build-guide https://erghard.com/en/journal/shopify-store-build-guide Mon, 24 Aug 2026 09:00:00 GMT Shopify Having a Shopify store built in 2026: the full process, timeline, costs, theme versus custom decisions and the go-live checklist. https://erghard.com/en/journal/website-positioning-and-messaging https://erghard.com/en/journal/website-positioning-and-messaging Sat, 22 Aug 2026 09:00:00 GMT Strategy How to sharpen your website positioning and messaging: audience, problem, proof and one sentence that sticks. With a practical framework. https://erghard.com/en/journal/digital-strategy-for-growth https://erghard.com/en/journal/digital-strategy-for-growth Tue, 18 Aug 2026 09:00:00 GMT Strategy How to build a digital strategy that works: positioning, channel choice, roadmap and KPIs — a practical approach from a studio that also builds it. https://erghard.com/en/journal/shopify-store-cost https://erghard.com/en/journal/shopify-store-cost Tue, 18 Aug 2026 09:00:00 GMT Shopify What does a Shopify store cost in 2026? Realistic price ranges for build, themes, apps, subscription, transaction fees and ongoing maintenance. https://erghard.com/en/journal/shopify-vs-woocommerce https://erghard.com/en/journal/shopify-vs-woocommerce Tue, 11 Aug 2026 09:00:00 GMT Shopify Shopify vs WooCommerce compared on cost, maintenance, speed, SEO and scalability — including when each platform is the right choice. https://erghard.com/en/journal/webflow-vs-wordpress https://erghard.com/en/journal/webflow-vs-wordpress Tue, 04 Aug 2026 09:00:00 GMT Webflow Webflow vs WordPress: compared on design freedom, speed, maintenance, SEO, security and costs — plus when each platform fits. https://erghard.com/en/journal/webflow-website-cost https://erghard.com/en/journal/webflow-website-cost Tue, 28 Jul 2026 09:00:00 GMT Webflow What does a Webflow website cost in 2026? Price ranges per project type, what determines the cost, hosting fees and where budget gets wasted. https://erghard.com/en/journal/migrating-woocommerce-to-shopify https://erghard.com/en/journal/migrating-woocommerce-to-shopify Tue, 21 Jul 2026 09:00:00 GMT Shopify Migrating from WooCommerce to Shopify: step-by-step plan for products, customers, orders, URLs and 301 redirects without losing SEO and revenue. https://erghard.com/en/journal/shopify-seo-guide https://erghard.com/en/journal/shopify-seo-guide Tue, 14 Jul 2026 09:00:00 GMT Growth Shopify SEO guide: collection structure, keyword research, product pages, internal links, technical checks and content that brings in commercial traffic. https://erghard.com/en/journal/webflow-seo-guide https://erghard.com/en/journal/webflow-seo-guide Tue, 07 Jul 2026 09:00:00 GMT Growth Webflow SEO guide: page structure, meta and canonicals, CMS collections, structured data, speed, redirects and multilingual in Webflow. https://erghard.com/en/journal/shopify-cro-20-ways https://erghard.com/en/journal/shopify-cro-20-ways Tue, 30 Jun 2026 09:00:00 GMT Growth 20 concrete Shopify CRO tactics for product page, collection and checkout, from quick wins to structural improvements — with measurement advice. https://erghard.com/en/journal/geo-visibility-chatgpt-ai-search https://erghard.com/en/journal/geo-visibility-chatgpt-ai-search Tue, 23 Jun 2026 09:00:00 GMT Growth GEO explained: how to become visible in ChatGPT, AI Overviews and other AI search engines — with concrete steps for content, structure and authority. https://erghard.com/en/journal/death-of-the-boring-corporate-website https://erghard.com/en/journal/death-of-the-boring-corporate-website Thu, 12 Feb 2026 09:00:00 GMT Webflow Why the default corporate website is quietly costing you deals — and what a deliberate, editorial digital presence does differently. https://erghard.com/en/journal/why-webflow-still-wins-2026 https://erghard.com/en/journal/why-webflow-still-wins-2026 Fri, 28 Nov 2025 09:00:00 GMT Webflow An honest look at why Webflow remains the pragmatic choice for fast, editable and maintainable marketing websites in 2026 — from a studio that ships them. https://erghard.com/en/journal/seo-is-a-design-decision https://erghard.com/en/journal/seo-is-a-design-decision Thu, 09 Oct 2025 09:00:00 GMT Growth Why search performance is decided at the design table: information architecture, page speed and editorial structure as SEO fundamentals.