Erg Hard — Journal Articles from the studio on Webflow, Shopify, SEO and digital strategy. https://erghard.com/en/atom.xml 2026-08-28T09:00:00.000Z https://erghard.com/favicon-64.png https://erghard.com/og-default.jpg Erg Hardhttps://erghard.com A copy framework for every campaign https://erghard.com/en/journal/copy-framework-for-landing-pages 2026-08-28T09:00:00.000Z 2026-08-28T09:00:00.000Z Erg Hard Studio A reusable copy framework for landing pages: message map, proof bank and modular sections per audience, campaign and keyword. Landing page copy that converts https://erghard.com/en/journal/landing-page-copy-that-converts 2026-08-27T09:00:00.000Z 2026-08-27T09:00:00.000Z Erg Hard Studio How to write landing page copy that converts: a strong headline, concrete proof, objections handled and one clear call to action. With example lines. UI patterns that increase conversion https://erghard.com/en/journal/conversion-focused-ui-patterns 2026-08-26T09:00:00.000Z 2026-08-26T09:00:00.000Z Erg Hard Studio UI patterns that increase conversion: sticky CTAs, proof at the decision point, progressive forms and price clarity. Plus patterns worth avoiding. UX/UI design for B2B websites https://erghard.com/en/journal/ux-ui-design-for-b2b-websites 2026-08-24T09:00:00.000Z 2026-08-24T09:00:00.000Z Erg Hard Studio Practical UX/UI principles for B2B websites: information hierarchy, proof, navigation and forms people actually complete. Having a Shopify store built: complete guide 2026 https://erghard.com/en/journal/shopify-store-build-guide 2026-08-24T09:00:00.000Z 2026-08-24T09:00:00.000Z Erg Hard Studio Having a Shopify store built in 2026: the full process, timeline, costs, theme versus custom decisions and the go-live checklist. Positioning that makes a site sellable https://erghard.com/en/journal/website-positioning-and-messaging 2026-08-22T09:00:00.000Z 2026-08-22T09:00:00.000Z Erg Hard Studio How to sharpen your website positioning and messaging: audience, problem, proof and one sentence that sticks. With a practical framework. Digital strategy that actually compounds https://erghard.com/en/journal/digital-strategy-for-growth 2026-08-18T09:00:00.000Z 2026-08-18T09:00:00.000Z Erg Hard Studio How to build a digital strategy that works: positioning, channel choice, roadmap and KPIs — a practical approach from a studio that also builds it. What does a Shopify store cost? https://erghard.com/en/journal/shopify-store-cost 2026-08-18T09:00:00.000Z 2026-08-18T09:00:00.000Z Erg Hard Studio What does a Shopify store cost in 2026? Realistic price ranges for build, themes, apps, subscription, transaction fees and ongoing maintenance. Shopify vs WooCommerce https://erghard.com/en/journal/shopify-vs-woocommerce 2026-08-11T09:00:00.000Z 2026-08-11T09:00:00.000Z Erg Hard Studio Shopify vs WooCommerce compared on cost, maintenance, speed, SEO and scalability — including when each platform is the right choice. Webflow vs WordPress https://erghard.com/en/journal/webflow-vs-wordpress 2026-08-04T09:00:00.000Z 2026-08-04T09:00:00.000Z Erg Hard Studio Webflow vs WordPress: compared on design freedom, speed, maintenance, SEO, security and costs — plus when each platform fits. What does a Webflow website cost? https://erghard.com/en/journal/webflow-website-cost 2026-07-28T09:00:00.000Z 2026-07-28T09:00:00.000Z Erg Hard Studio What does a Webflow website cost in 2026? Price ranges per project type, what determines the cost, hosting fees and where budget gets wasted. Migrating from WooCommerce to Shopify https://erghard.com/en/journal/migrating-woocommerce-to-shopify 2026-07-21T09:00:00.000Z 2026-07-21T09:00:00.000Z Erg Hard Studio Migrating from WooCommerce to Shopify: step-by-step plan for products, customers, orders, URLs and 301 redirects without losing SEO and revenue. Shopify SEO: complete guide https://erghard.com/en/journal/shopify-seo-guide 2026-07-14T09:00:00.000Z 2026-07-14T09:00:00.000Z Erg Hard Studio Shopify SEO guide: collection structure, keyword research, product pages, internal links, technical checks and content that brings in commercial traffic. Webflow SEO: complete guide https://erghard.com/en/journal/webflow-seo-guide 2026-07-07T09:00:00.000Z 2026-07-07T09:00:00.000Z Erg Hard Studio Webflow SEO guide: page structure, meta and canonicals, CMS collections, structured data, speed, redirects and multilingual in Webflow. Shopify CRO: 20 ways to raise conversion https://erghard.com/en/journal/shopify-cro-20-ways 2026-06-30T09:00:00.000Z 2026-06-30T09:00:00.000Z Erg Hard Studio 20 concrete Shopify CRO tactics for product page, collection and checkout, from quick wins to structural improvements — with measurement advice. GEO: how to become visible in ChatGPT and AI Search? https://erghard.com/en/journal/geo-visibility-chatgpt-ai-search 2026-06-23T09:00:00.000Z 2026-06-23T09:00:00.000Z Erg Hard Studio GEO explained: how to become visible in ChatGPT, AI Overviews and other AI search engines — with concrete steps for content, structure and authority. The death of the boring corporate website https://erghard.com/en/journal/death-of-the-boring-corporate-website 2026-02-12T09:00:00.000Z 2026-02-12T09:00:00.000Z Erg Hard Studio Why the default corporate website is quietly costing you deals — and what a deliberate, editorial digital presence does differently. Why Webflow still wins in 2026 https://erghard.com/en/journal/why-webflow-still-wins-2026 2025-11-28T09:00:00.000Z 2025-11-28T09:00:00.000Z Erg Hard Studio An honest look at why Webflow remains the pragmatic choice for fast, editable and maintainable marketing websites in 2026 — from a studio that ships them. SEO is a design decision https://erghard.com/en/journal/seo-is-a-design-decision 2025-10-09T09:00:00.000Z 2025-10-09T09:00:00.000Z Erg Hard Studio Why search performance is decided at the design table: information architecture, page speed and editorial structure as SEO fundamentals.